Recent changes made to Facebook’s algorithm now limits the amount of reach a single page has to 1%, if you are really lucky, 2%. What this means is, the freedom to share quality information is being limited to those who have money to pay Facebook to share their content. This is bad news for people who want to have an influential voice in the world.
The need for people to band together and work together is becoming greater with changes like this.
According to Facebook themselves:
“Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency.”
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
“We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.”