“I was totally surprised,” he said. “I spent time with the top scientists at the largest companies in this country and it’s amazing how much math and science and regression analysis and energy they put into finding the very perfect amount of salt, sugar and fat in their products that will send us over the moon, and will send their products flying off the shelves and have us buy more, eat more and …make more money for them.”
How Big Food keeps us eating through a combination of science and marketing
By Kelly Crowe, CBC News
Posted: Mar 6, 2013 11:43 AM ET
Last Updated: Mar 7, 2013 12:23 AM ET
Standing in her kitchen in downtown Toronto chopping vegetables for dinner, Pat Guillet is aware she has entered the battleground.
“Whenever you go grocery shopping, or into your kitchen, you’re in a war zone. You have to really be prepared before you go in,” she said. She decides, in advance, exactly what she’s going to eat, and she forces herself to stick to the plan. Because she knows she is just one sweet mouthful away from a descent back into hell. Pat Guillet is a food addict.
“I ate to the point it hurt to move. And I would just lie in my bed and wish I was dead,” she said. She has finally wrestled her addiction under control and now she counsels other food addicts to avoid processed food. “Yeah, just the sight of the packages will trigger cravings,” she said.
Craving. It doesn’t just happen to food addicts. Most people have experienced the impulse to seek out and consume a favourite packaged snack food. On one billboard, recently put up in Toronto, the intention to make you reach for another one is prominently declared, in large letters that tower over the city street. It’s a picture of a box of crackers, and the promise “You’ll be back for more.”