Published time: January 10, 2014 18:43

Ford Motor Co. marketing chief Jim Farley (AFP Photo / Geoff Robins)

Ford Motor Co. marketing chief Jim Farley (AFP Photo / Geoff Robins)

Ford’s global vice president in charge of marketing and sales now says the automobile company doesn’t keep a close eye on their customers’ driving habits after recent remarks at a Las Vegas trade show raised concerns among car owners.

On Thursday, Ford’s Jim Farley told Business Insider that he didn’t accurately portray the company’s operations with regards to recording and logging user data with new smart car technology when he told a crowd at the CES electronics show in Vegas over the weekend, “We know everyone who breaks the law, [and[ we know when you’re doing it”

“We have GPS in your car, so we know what you’re doing,” Farley said on Sunday.

Now as reports based off his remarks have attracted unwanted attention for the major motor company, Farley is racing into reverse in order to make certain Ford customers know that they aren’t being spied on by any sort of sinister, under-the-hood surveillance system.

“I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or their consent,” Farley now tells Business Insider’s Jim Edwards. “The statement I made in my eyes was hypothetical and I want to clear this up.”

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