These days, caffeine is the most commonly consumed psychoactive drug. It is estimated that at least 50% of adults consume caffeine on a daily basis. It is also estimated that soda and sweetened drinks are the single most consumed food in the American diet. The energy drink sales market in the United States throughout 2009 brought in roughly $4 billion dollars, with Red Bull coming in as the top selling energy drink, with Monster and Rockstar coming in 2^nd and 3^rd place. Red Bull currently has a 65 percent share of the U.S. Energy drink market. And in 2012 it took in sales of over $1 billion dollars alone. Coca-cola earned an impressive $4.68 billion in 2012. Alarmingly, more than one-third of teens are consuming are energy drinks daily “just to get through the day.”

“The soda fountain is the most valuable, most useful, most profitable, and altogether most beneficial business building feature assimilated by the drugstore in a generation…” – John Somerset, Drug Topics June 1920